What a surreal week. Last Wednesday (April 2), Trump announced his “reciprocal tariffs,” which were an insane mash-up driven by 19th-century nostalgia and last minute AI formulae. The market see-sawed (nearly 5,000 points on the Dow) along with the tariff news, which became so confusing that even the White House couldn’t accurately calculate China’s rate. In the face of a collapsing stock market and disturbing trends in the bond market, was our President sober and grave? No. He was giddy, basking in all the attention he’d created for himself.
What would he do next? What was he up to? Throughout these ten days, official and surrogate explanations see-sawed along with events. High tariffs are super awesome! Lowered tariffs are super awesome! Also, future high tariffs are super awesome! Unless they don’t happen, which is also super awesome! (We have always been at war with Eastasia.)
Meanwhile, more serious people were all laser-focused on one question in an effort to save their businesses, retirements, and bank account balances: what are the tariffs supposed to accomplish? For people who care about the economy or their personal wealth, the answer is critically important. If we can figure out what Trump is trying to do, maybe we can prepare for the fallout.
I’ve spent the last two months reading and listening to various serious and unserious people attempt to answer the question and almost to a person they’re getting it wrong. They have made a category error, believing the answer has something to do with macroeconomics or industrial policy or cowboy diplomacy. To their credit, a good many of them have even applied a heavy “stupidity” filter to try to account for the jittery mind making these “decisions,” but their explanations always end up in a blind alley of confusion and contradiction.
Trump is in the process of rewiring the U.S. economy, some say, freeing up capital by shifting U.S. away from a tax-based revenue scheme. It’s very America-first: tax goods made by foreigners to fund the smaller, DOGEd government, and U.S. companies will be have the largest economy in the world all to themselves. To a simpleton, they note, it makes sense, but here’s why it’s wrong….
No, say others—it’s nothing so grand. However misguided, Trump believes tariffs will help rebuild the country’s industrial base. This jives with his juvenile fascination with big factories puffing smoke while burly men sweat in front of blast furnaces. Trump loves a big truck and a man with a wrench. It’s all about inflating his ego, they continue, but here’s what you need to understand about industrial policy….
No, no, no, even this analysis is too sophisticated, the real cynics argue. Instead, he’s playing mob boss and putting pressure on other countries to extract certain concessions before he cancels their tariffs. Pay the protection money, and Don Trump will make sure nothing happens to your pretty little country. Of course, it will never work when you consider how hard it is to create bilateral trade pacts, which I’ll explain now….
Well. These answers rest on an unspoken assumption that the answer to the basic question—what will the tariffs accomplish?—relates to the economy at all. All the explanations, all the reporting that fit his actions into the framework of sober governance, it’s all wrong. This thinking is a category error. He’s not thinking about public policy or the economy when he makes these decisions, he’s thinking about Donald Trump. Remember the iron law when trying to figure out his motives: the explanation is always the stupider.
Fortunately, there is a cheat code that infallibly reveals what Trump is doing. It goes like this: what action would a man with narcissist personality disorder take to ensure he is the center of attention, no matter how favorable or negative it is?
When you apply this filter, all of a sudden tariffs are high explicable—and in fact, inevitable. For the malignant narcissist, tariffs are the perfect issue. Outside of war, nothing has the capacity to focus so much attention from so many people on a single individual. The issue places him at the center of very important conversations all across the planet, and it is impossible to tune into the news anywhere without hearing Trump’s name.
It’s not a purely performative issue like the wall, either—tariffs truly have the capacity to alter the world, and permanently. When he listens to the sound of the market spiking or collapsing, it’s saying “Trump.” The most powerful people in the world, thousands and thousands of them, are talking about Donald Trump. CEOs are calling and pleading with him. Foreign leaders are giving speeches about him. Newspapers are full of stories about him. Fox News is on a constant loop about what a genius he is.
It doesn’t matter that the economy may be tanking, nor that his political enemies have ammunition to use against him. The situation has created a worldwide panic, and he is at the center of it. And no matter what happens, it will leave a legacy for Trump. For the narcissist who doesn’t care if he’s remembered as a Gandhi or a Hitler so long as he’s remembered, it’s an amazing hack. (The fact that it’s incredibly simple is also a huge bonus for a man as lazy as Trump.)
Let’s consider the flip-flops, which most politicians try to avoid. If we’re thinking in terms of public policy or economics, they don’t make any sense. But as techniques to rivet attention on Trump? Ideal.
It’s a pattern we’ve seen a hundred times. First, Trump begins by announcing a thing that will happen in the future—tariffs in this case. This brings a lot of attention, and ensures it will persist until the future thing arrives. (Trump learned a long time ago that it doesn’t matter if it ever arrives—you can’t take away the attention he got by announcing it in the first place. Again, his focus may be getting attention, but his mode is laziness.)
Next, he reads the room and pivots based on the reactions he receives. If he gets a tepid response, he’ll try pouring gasoline onto his fizzling fire. Not only will we build a wall, but Mexico will pay for it! No one has ever seen anything like this before! In the case of the tariffs, reversing himself meant injecting a new dynamic into the situation. The markets jumped and his allies spent a day praising him. Meanwhile, he used higher Chinese tariffs to look tough, which let him have it both ways. It was genius, of a kind. It didn’t seem possible for Trump to get moreattention once the tariffs began, but he managed to pull it off.
Finally, Trump announces another round of future actions. Again, he may never take these actions, or he may change his mind along the way, but in the moment he’s deferring action, he’s bringing the attention back to himself. By postponing the tariffs for three months, he ensures everyone will have to stay engaged with him for another 90 days, and he sets himself up for another marquee moment in July.
You may point out that he has policy “commitments” and has been a fan of tariffs for years. Really? Views like those he held on abortion, Christianity, or the Democratic Party? This is a man who will abandon any view in a New York minute if it offers even fleeting benefit. He’s far more famous for his lack of conviction, for flip-flopping on his positions day by day—spouting whatever view brings him the most attention in a given moment. Does anyone really believe he has a deep philosophical commitment to tariffs? Of course not.
The shocking thing about the tariff situation is that the stakes are so high. It makes it harder for us to imagine this is all an attentional tantrum, but not only is it consistent with his behavior, it’s the only thing that makes sense.
As a coda to all of this, yesterday the White House exempted “smartphones, computers and some other electronic devices” from the Chinese tariffs. This takes the pressure off Apple and other electronic companies, but the relief doesn’t make a lot of sense in policy terms. Trump has declared trade war on China. Three days later he offers a partial surrender? But it’s not about policy, and he doesn’t care about the details. This concession doesn’t mean he’s paying attention to treasury bonds or that he’s “softening his position” on tariffs. It doesn’t mean anything.
Donald Trump is a narcissist and the answer to what he’s up to is incredibly stupid. He’s doing it for the attention.