Given that I never win, it is true that it's really just an honor to be nominated. Yes, that's self-promotion, in the event I wasn't clear enough. To be even clearer, perhaps "Most Deserving of Wider Recognition" or "Best New Blog" might be appropriate. There might even be bribery involved....
Seriously, it's the only blog awards worth anything, so if you want to make a nomination, now's your chance. Lots and lots of great blogs out there, so let 'em know.